Tuesday, November 17, 2009

Out Magazine Drama

Some of you may have read the open letter to Adam from Out Magazine's editor. A quote from the letter: "We’re curious whether you know that we made cover offers for you before American Idol was even halfway through its run. Apparently, Out was too gay, even for you. There was the issue of what it would do to your record sales, we were told. Imagine! A gay musician on the cover of a gay magazine. What might the parents think! It’s only because this cover is a group shot that includes a straight woman that your team would allow you to be photographed at all -- albeit with the caveat that we must avoid making you look “too gay.”"

Planet Fierce wrote a response to this...
"19 and RCA insisted that Adam not look “too gay” on the Out 100 cover.
I have a tough time buying this one. Adam’s album cover is one of the most androgynous-leaning-toward-feminine photos I’ve ever seen of a man. If management were worried, the cover would never have been approved. Surely if the cover of Adam’s own CD portrays him as obviously gay, it would have more effect on his record sales than the cover of a magazine normally only read by the LGBT community."

and Adam's tweets regarding the whole ordeal:
"Dear Aaron, it's def not that deep. Chill! Guess ya gotta get attention for the magazine. U too are at the mercy of the marketing machine. Until we have a meaningful conversation, perhaps you should refrain from projecting your publications' agenda onto my career."

AfterElton.com
had some things to say too: "I can't help but wonder if Out didn't do this to generate controversy and more attention for itself. After all, Adam is about to release one of the most anticipated CDs of the year; what better way to get yourself noticed than to somehow create a controversy that involves your publication and hope the ensuing brouhaha gets everyone talking about you?"

What do you all think about this situation?

ETA: More Responses!! 
EW's Michael Slezak: "But all that fine print aside, what I don’t get is this: If OUT’s editors are so outraged by Adam Lambert and the actions of his publicity crew, how come he’s still on their cover? Why should Adam be held to Hicklin’s ridiculous standard of how a gay pop star is supposed to conduct his life? The hidden subtext in Hicklin’s letter is this: “Yes, Adam, we’ve slapped your image on our cover, but sorry, we’re also going to have to slap you in the face in a thinly veiled publicity stunt to try to boost sales.”*** Because make no mistake, as terrifically talented and/or fascinating as Wanda Sykes, Cyndi Lauper, Rob Marshall, and Dan Choi are, none of them have the newsstand power of Adam Lambert."

Huffington Post (they're jk btw, lol): I felt compelled to summarize and add a few more of my own suggestions on how you might further prove your "gayness" to the "gay community" (the gay community, of course, being defined as a monolithic entity of one heart and one mind). It is my hope that said suggestions will allow you to eventually break the chains of a record company that has controlled so many of your decisions over the past several months.

4 comments:

Jana said...

I think Out should back off. It's not like Adam owes Out magazine anything just because he's gay. Out is being obnoxious. Adam's not now able, nor has he been in a position since he went on American Idol, to make decisions as to which publications he can pose for. As long as he's under contract to 19, Adam will never be able to make these decisions for himself. The marketing machine decides. Out can just get in line behind everyone else who wants to interview and feature Adam. 19 is going to put Adam only where the biggest money earning potential is, and Out is probably at the bottom of that list.

Cheers to Elton.com for their support for Adam.

Anonymous said...

Hmm. Rolling Stone v. Out? Which to choose? C'mon Out. Even you'd pick RS.

Anonymous said...

it's a shame because the interview from the magazine is very in depth. I enjoyed reading it. Labeling people or yourself is unfortunate and i think Adam is trying to break away from labels and just be in the artistic moment. I love him for the excitement he brings! sa

Anonymous said...

Fuck magazines and the media in general. I only care about his music. The interview was good but the open letter was unnecessary. It's what I've been talking with my friends lately, the media compromise too much for the sake of marketing and sales. And it's not only with Adam, is with every single celebrity. It's disgusting.

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